Hybrid Franchise Model
A sustainable multi-brand fashion retailer launching an innovative hybrid franchise model designed to retail and wholesale operations with strategic franchisee involvement.
🚀 Revolutionary Franchise Approach
Our concept combines corporate operational management with strategic franchisee involvement, ensuring brand consistency, retail efficiency, and personalized local engagement for expansion in the Netherlands and Belgium.
📋 Executive Summary
Michelle&ClairVaux is launching a hybrid franchise model that revolutionises traditional franchising by combining the best of corporate management with strategic franchisee involvement. This innovative approach ensures brand consistency while allowing for personalized local engagement.
Our model is designed to accommodate varying market sizes, retail leasing conditions, and investment levels, offering three distinct store format options. This plan outlines store size options, format-specific investment requirements, support structures, revenue expectations, and launch strategy for successful expansion in the Netherlands and Belgium.
🏪 Store Format Options
| Investment Category | Compact (60-80 m²) | Standard (90-120 m²) | Large Format (130-160 m²) |
|---|---|---|---|
| Franchise Fee | EUR 25,000 | EUR 25,000 | EUR 25,000 |
| Strategic Contribution | EUR 7,500 | EUR 10,000 | EUR 12,000 |
| Inventory Investment | EUR 10,000-15,000 | EUR 15,000-25,000 | EUR 25,000-35,000 |
| Store Setup & Design | EUR 15,000-20,000 | EUR 20,000-30,000 | EUR 30,000-45,000 |
| Working Capital | EUR 5,000-8,000 | EUR 8,000-12,000 | EUR 12,000-18,000 |
| Total Investment Range | EUR 62,500-75,500 | EUR 78,000-102,000 | EUR 104,000-135,000 |
🎯 Launch Strategy for Netherlands & Belgium
Our strategic expansion plan focuses on establishing a strong presence in key markets across the Netherlands and Belgium. We target high-traffic commercial areas, established shopping districts, and emerging retail zones to maximize brand visibility and customer reach.
The hybrid model allows for rapid scaling while maintaining quality control through corporate operational management. Each location is carefully selected based on demographic analysis, foot traffic patterns, and local market conditions to ensure optimal performance and sustainable growth.