Movement Defined by Emotion
Bringing Sustainable Luxury to Every European Heart
At Michelle&ClairVaux, we believe that fashion is more than fabricāit's feeling. Our movement to open physical stores across Europe is driven by the emotion of connection, the joy of discovery, and the passion for making sustainable luxury accessible to every community. Each new location represents a dream realized, a community embraced, and a step toward a more sustainable future.
From Digital Dreams to Physical Reality
Our European expansion is not just about opening storesāit's about creating emotional connections, building communities, and bringing the Michelle&ClairVaux experience directly to the hearts of European cities. Every location tells a story, every opening celebrates local culture, and every customer interaction deepens our commitment to sustainable luxury.
Our Emotional Journey Across Europe
Each phase of our expansion is carefully planned to honor local traditions while introducing our vision of sustainable luxury. We're not just opening storesāwe're creating cultural bridges, supporting local communities, and building lasting emotional connections.
Phase 1: Nordic Elegance
Stockholm ā¢ Copenhagen ā¢ Helsinki
Beginning our journey in the Nordic countries, where sustainability meets design excellence. These cities embody the perfect harmony between environmental consciousness and aesthetic beauty that defines our brand.
Emotion: Serenity and purposeful living
Phase 2: Central European Heritage
Vienna ā¢ Prague ā¢ Budapest
Expanding into Central Europe's cultural capitals, where centuries of craftsmanship tradition meet modern innovation. These locations celebrate our commitment to European heritage and artisanal excellence.
Emotion: Pride in tradition and cultural richness
Phase 3: Mediterranean Passion
Barcelona ā¢ Rome ā¢ Athens
Bringing warmth and passion to the Mediterranean, where fashion is a celebration of life itself. These vibrant cities will showcase our most expressive and joyful collections.
Emotion: Joy, warmth, and celebration of life
Phase 4: Innovation Hubs
Amsterdam ā¢ Brussels ā¢ Zurich
Completing our network in Europe's innovation centers, where technology meets sustainability. These forward-thinking cities represent our vision for the future of fashion.
Emotion: Optimism and innovation for the future
Cities of Dreams
Each city in our expansion plan has been chosen for its unique character, cultural significance, and the emotional connection it creates with our brand values.
Stockholm
Opening 2025
Minimalist elegance meets sustainable innovation
Copenhagen
Opening 2025
Hygge lifestyle embraces conscious luxury
Vienna
Opening 2026
Imperial elegance meets modern sustainability
Barcelona
Opening 2026
Artistic passion flows through sustainable design
Amsterdam
Opening 2027
Progressive values shape fashion's future
Rome
Opening 2027
Eternal beauty meets timeless sustainability
The Emotional Impact
Our European expansion creates ripples of positive change that extend far beyond fashion, touching communities, supporting artisans, and inspiring sustainable choices.
Community Building
Creating gathering spaces where sustainable fashion enthusiasts can connect, learn, and inspire each other.
Local Artisan Support
Partnering with local craftspeople to preserve traditional techniques while creating modern opportunities.
Sustainable Education
Hosting workshops and events that educate communities about sustainable fashion choices and their impact.
Environmental Consciousness
Reducing shipping distances and carbon footprint while increasing access to sustainable luxury.
12
European Cities
500+
Local Jobs Created
50+
Local Artisan Partners
4
Expansion Phases
2025
First Opening
100%
Sustainable Stores
The Experience Awaits
Each Michelle&ClairVaux store will be more than a retail spaceāit will be a sanctuary of sustainable luxury, a celebration of local culture, and a testament to the power of conscious choices. From personalized styling sessions to artisan showcases, every visit will be an emotional journey that connects you to our global community of conscious fashion enthusiasts.
Join the Movement
Be part of our emotional journey across Europe. Whether you're in our first cities or waiting for us to arrive in yours, you can help shape the future of sustainable luxury fashion. Vote for your city, become a local ambassador, or simply share in the excitement of bringing conscious fashion closer to home.
Vote for Your City