About Michelle&ClairVaux

A story of resilience, transformation, and sustainable luxury fashion - from founding to bankruptcy to remarkable recovery and innovation.

🌟 Our Brand Narrative

Michelle&ClairVaux is a sustainable luxury retailer redefining affordable luxury through timeless design and eco-conscious innovation. Our journey spans triumph, adversity, and ultimate transformation—a testament to the power of vision, family legacy, and unwavering determination.

⚡ A Story of Resilience

Every great brand faces defining moments. For Michelle&ClairVaux, our greatest challenge became our greatest strength. Through bankruptcy, acquisition by capital ventures, and the determination of family to reclaim our legacy, we emerged not just surviving, but thriving with renewed purpose and innovation.

📅 Our Complete Journey


2007
Foundation by Zohra & Casandra
Zohra and Casandra founded Michelle&Kenza with a revolutionary vision: to create sustainable luxury fashion that celebrates European craftsmanship while remaining accessible. The brand was built on principles of timeless elegance and environmental responsibility.

2010-2015
Growth & Recognition
Established strong relationships with European artisans, built a loyal customer base, and gained recognition for innovative sustainable practices. The brand expanded internationally while maintaining its commitment to quality and environmental responsibility.

2016-2018
Financial Challenges
Despite strong brand recognition and customer loyalty, the company faced significant financial difficulties due to rapid expansion costs, market changes, and operational challenges. Cash flow problems mounted as the business struggled to balance growth with sustainability.

2019
Bankruptcy & Capital Ventures Acquisition
Michelle&Kenza filed for bankruptcy due to unsustainable debt levels and operational challenges. The brand rights, intellectual property, and the founders' original vision were acquired by capital venture firms during the liquidation process. This marked the end of an era but not the end of the story.

2020
Dr. Jeberan Barrady's Strategic Buyback
Dr. Jeberan Barrady (son of founder Casandra) successfully negotiated to buy back all brand rights, intellectual property, and operational assets from the capital venture firms. This strategic acquisition was driven by his determination to honor his mother's legacy while bringing innovative transformation to the family business.

2021
Rebirth as Michelle&ClairVaux
Under Dr. Jeberan Barrady's leadership, the brand was reborn as Michelle&ClairVaux, embracing the historical elegance of ClairVaux as a symbol of clarity and sustainability. This transformation preserved the founders' original vision while implementing cutting-edge AI technology and modern business practices.

2022-2023
AI-Powered Marketplace Success
Achieved remarkable growth through AI-driven operations, reaching 200+ curated European brands and expanding the customer base to over 2 million customers across Europe, UK, and Canada. The technology-driven approach maintained the highest sustainability standards while operating with unprecedented efficiency.

2024
Industry Leadership & Future Vision
Today, Michelle&ClairVaux stands as a testament to resilience and innovation. With 10,000+ products, industry-leading sustainability practices, and a thriving global marketplace, we've transformed challenges into opportunities while honoring our founders' original vision of accessible luxury fashion.

🚀 From Bankruptcy to Innovation Leadership

Dr. Jeberan Barrady's acquisition of Michelle&ClairVaux from capital ventures represents more than a business transaction—it's a powerful story of family determination, strategic vision, and the belief that great brands can rise from adversity. Today, we serve over 2 million customers worldwide, proving that with vision and determination, any challenge can become a catalyst for transformation and growth.

📖 Our Legacy Continues

By paying homage to European history and craftsmanship, Michelle&ClairVaux creates collections that blend timeless beauty with environmental responsibility and exceptional savoir-faire. Our transformation from bankruptcy to industry leadership reflects our mission to make luxury fashion accessible without compromising on quality or elegance.

From our founding by Zohra and Casandra to our current leadership under Dr. Jeberan Barrady, we have maintained our commitment to sustainable luxury while embracing innovation, proving that family legacy and modern technology can create something truly extraordinary.

🎯 Our Mission

To offer exceptional, affordable luxury pieces that celebrate individuality and elegance while championing sustainability and success—proving that great brands can overcome any challenge.

🔮 Our Vision

To make luxury fashion a force for good, merging a rich historical heritage with modern innovation, ensuring Michelle&ClairVaux is a trusted name for beauty, sustainability, and accessibility.

💎 Our Values

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Resilience
Our journey through bankruptcy and recovery demonstrates our commitment to overcoming challenges and emerging stronger than ever.
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Craftsmanship
Our pieces reflect mastery in design and expertise, honoring traditional techniques while embracing modern innovation.
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Sustainability
Respect for the planet guides every step of our process, from sourcing to production to packaging.
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Inclusivity
We celebrate diversity and design for everyone, ensuring our collections reflect the beauty of all individuals.
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Affordability
We ensure luxury is within reach for a wider audience without compromising quality or elegance.
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Family Legacy
Honoring our founders while building for future generations, proving that family values and business success go hand in hand.

🤝 Our Commitments

At Michelle&ClairVaux, sustainability is the foundation of our brand. From sourcing ethical materials to eco-responsible production processes and using environmentally friendly packaging, we strive to minimize our ecological footprint. Partnering with local artisans strengthens our mission of transparency and accountability.

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Sustainability
Ethical sourcing, eco-responsible production, and environmentally friendly packaging guide every decision we make.
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Accessible Experience
Our commitment to affordable luxury ensures exceptional design and quality are attainable for everyone.
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Personalized Styling
We enhance the customer experience with personalized styling services that make every interaction inspiring and meaningful.
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Creating Impact
We're creating a future where fashion is both accessible and impactful, honoring our heritage while building tomorrow.

Join Our Journey

Michelle&ClairVaux invites you to join our movement toward sustainable and accessible luxury. Our story proves that with vision, determination, and unwavering commitment to values, any challenge can become an opportunity for transformation and growth. Together, let's create a future where fashion is both accessible and impactful.